The making of MultiPress Magazine #25
How we pulled this off
Which software does a print media company really need and which do you dump?
The success of every graphic company is determined by 2 factors:
- the smart deployment of employees and machines
- the efficient organisation of administration, production and logistics
Flexibility
Dataline Magazine #25 is a fact. In this issue, flexibility is a central component. Mobility and flexibility: your data are available anywhere and anytime. With MultiPress and QuoJob we always try to be one step ahead of the rapid developments in the broad graphic sector. No doubt you are already used to us doing so.
Personalisation using Xmpie®
But we also go the extra mile with this magazine. Each version of Dataline magazine #25 is unique. It has been written and composed according to your needs and wishes. And includes individual stories and specific focal points. As well as personally selected tips and tricks. Because everyone is unique and so is your magazine.
Xmpie® took care of the detailed personalised text and images. This software is able to create an authentic one-on-one experience. The result is an appealing piece of communication with specific editions according to the target group, job/function, business activity, etc ... A nice example of innovative printing in combination with effective one-on-one marketing. As innovation pays off and strengthens the future of the graphic industry!
Perseverance always pays off
After some arduous work, we had a strong concept in six languages. But how we could get this magazine actually printed, was not so obvious. The cover format was too different for most digital printers. The finish with extensive personalisation also caused problems. Should we change the concept of the cover? No way! Should we simplify the personalisation? We wouldn’t dream of it. This magazine proves that perseverance always pays off!
It was Bart Laenen, Managing Director of CTP Digital Printing, in Turnhout, who came up with the solution. This magazine was printed on a Xerox Igen 150 on Igepa paper and finished on the BSF-BME machine from Albyco - C.P. Bourg-Kentie. A masterly example of digital print work that we are proud of.
From analog to digital using personalized URLs
Each page of Dataline magazine # 25 has a unique digital version. These landing pages can be accessed through shortened personalized URLs such as www.multipress.biz/amigo.
For example, you can easily participate in our contest (win an iPad Pro) or sign up for a free creditsafe account.
