Specialty printer Douma: "A world without MultiPress? That would be very difficult."

At specialty printer Douma, they are far from having forgotten the art of printing. High-quality print jobs with a luxury look, and that for both private and business customers. But besides art, it is also a sometimes very tough business, the printing market is very competitive: how do you survive as a niche player in such a market?

Frisian class

Douma is an exceptional specialty printing company based in Dokkum, the Netherlands. Their specialisations in artisanal printing and finishing techniques and unique papers immediately catch the eye. At Douma, they often combine beautiful paper types with remarkable printing techniques, both digital and offset. They make extensive use of special techniques such as embossing, foil embossing, die-cutting and printing in PMS colours.

It is clear that Douma stands out for their specialisation, which makes customers actively seek out their services. Customers often have a search behind them to find a speciality printing company that understands what they want and is willing to consult and offer advice. At Douma, they work closely with clients to create the most beautiful results.

"Gained more time for what really matters."

As a specialist printer in a niche market, Douma understands the importance of competitive advantage in the challenging print industry in the Netherlands. This is precisely why the choice of MultiPress ERP came about, says owner Rogier Peters: "Before MultiPress, we had a different package. Back then we were a slightly different print business, but were already changing more and more to special printing and for that you need different, more up-to-date information." For Rogier and his team, data entry was proving to be a major source of wasted time and that problem is now off the table.

They now put those time savings into their high-quality service and personal treatment of customers. This is precisely why MultiPress's Relationship Management module has a special place: "CRM in MultiPress is very important to us. Because we are a small print business, it is very important to always stay in touch with our customers".

Using a clear, umbrella planning, Douma keeps its course, Rogier says: "Before, we used to just send the files to the studio via e-mail. And now all that is nicely bundled in different folders in the workflow under the order number. That has given us a lot of peace of mind."

Niche player with success

Douma is a textbook example of how a niche player can professionalise thanks to MultiPress's standard package. The foundation has been laid and the modular structure allows additional building layers without any problems. By combining building blocks well, you continue to build a smart management system. This always leaves room for expansion, even in smaller print businesses.