Magic Print accelerates growth thanks to MultiPress MIS/ERP implementation

In the heart of Budapest, Hungary, you'll find Magic Print, a young and dynamic large-format print business. Their mission? To create high-quality print products, from business cards to billboards and textiles. Their passion is not only noticeable in their state-of-the-art machinery. It also manifests itself in every product. However, behind the scenes, they were struggling with a lot of time-consuming administrative work. This is where MultiPress proved to be the solution.

A dynamic print business in the heart of Budapest

Magic Print is one of the most dynamic print businesses in Hungary with a strong vision focused on innovation and growth. From the very beginning, Magic Print has specialised in producing a wide range of print products: from billboards, banners, business cards, flyers, advertising gifts, wall stickers, ... to textiles. In doing so, they use both traditional offset and digital printing technologies, making them a versatile player in the market. Since their inception, they have been steadily growing with a team of 15 dedicated professionals whose passion and dedication are at the heart of their success.

But staying on top of technological developments and investing in the best equipment have also contributed to this. Their machine park is equipped with high-quality machines such as Ricoh's Ricoh Pro T7210 flatbed UV printer, Epson SureColor S60610L printers and Roland XF-640 printer. It is therefore no surprise that renowned companies such as Porsche Hungaria, Wurth, MVM Xpert, Dunapack and Avico Group rely on their printing services.

A revolutionary software solution

Magic Print realised they were increasingly facing problems without an integrated customer management system. Their customer information was fragmented across different systems, leading to inefficiencies and a lack of overview. As a result, their customer service and marketing suffered greatly. There was an urgent need for a solution that could centralise all this information, allowing them to serve their customers better and be more focused. In addition, many hours were lost in creating quotes and planning orders in Excel sheets. This time-consuming manual work drained energy away from their creative core and limited Magic Print's growth potential. They needed a solution that would free them from the administrative hassle.

After thorough market research, Magic Print found the perfect solution in the form of a powerful and specialised print MIS/ERP software: MultiPress. This software from Dataline is known as the most performant Print MIS/ERP software and is gaining more ground across Europe. The implementation of MultiPress brought a true revolution in their operational efficiency:

• The CRM module enabled them to keep customer information centralised and accessible. This is the basis for better customer service and targeted marketing strategies.
• The Calculation Wizard in MultiPress was a turning point for Magic Print. Where manual calculations previously consumed a lot of time and resources, the company could now rely on an automated system that guaranteed accuracy and speed. This led to significant savings in both time and money.
• But the most efficiency gains followed from the implementation of the Production and Forwarding Planning module. This made it possible to accurately plan the production process and track the progress of jobs in real time. This also enabled Magic Print to provide customers with accurate information on the status of their orders.

With one powerful software, Magic Print transformed its administrative processes. All previous systems were integrated, allowing the large-format print business to now fully focus on the essential business processes without losing valuable time on administration. Optimised workflows and core processes have given Magic Print a solid foundation for further expansion and success in the printing industry. They can now fully capitalise on their growth potential.